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Monday, September 14, 2020

The NRA's Slide

 Sara Fischer and Alayna Treene at Axios:

The National Rifle Association has spent $9.2 million on political expenditures this cycle, about one-sixth of the $54.4 million reported in 2016, according to Federal Election Commission data tracked by Open Secrets.

Why it matters: While the group has vowed to support President Trump's re-election, mounting fees from fights with regulators, internal infighting and the pandemic have devastated its finances — and could mute its future influence.

By the numbers: The NRA has spent less than one-fifth on TV ads this year compared to what it spent in 2016, according to data from Advertising Analytics.
  • So far this year, it's spent $4.7 million on TV ads compared with $27.34 million through the end of 2016.
  • It's spent about $3.7 million for online ads this cycle, mostly Facebook and some Google ads, per Advertising Analytics. The group doesn't track digital advertising dating back to 2016.
NRA spokesperson Amy Hunter told Axios that given that it's still September, it "wouldn't be fair to compare where we are now with our spending with what we spent total in 2016."
  • To her point, about 56% of the NRA's television ad spend last cycle occurred in October. But according to Advertising Analytics, the group hasn't booked any ads yet for October or November.
  • And it still spent more than $10 million through September 2016. It's spent less than half of that so far through mid-September 2020.

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