Business I

...............................................Collective (Industry)............Selective (Company)

Proactive...............................Medicare presc. drug............Coverage of specific company drug

Reactive................................Preserve industry tax break..Preserve company contract






Front Groups

GGOOB

Timeline of Events From Food and Drug Administration (FDA) and Occupational Health and Safety Administration (OSHA) Proposed Regulation to “Get Government Off Our Back” (GGOOB) Mobilization to Legislative Activity: 1994–2001

Date	Event
February 1994	The FDA announces its intention to regulate tobacco as a drug; It begins an investigation into whether cigarette manufacturers designed their products to take advantage of the pharmacological effects of nicotine.
April 1994	OSHA announces a proposed rule that would regulate indoor air quality in workplaces that allow smoking.
June 1994	RJ Reynolds runs “I’d like to get government off my back” advertisement in national print media.
September 1994	OSHA begins hearings on its proposed rule, which eventually draw more than 115 000 comments, most of which were solicited by the tobacco industry.
October 1994	Mongoven, Biscoe and Duchin proposes the creation of an ad hoc GGOOB coalition. First identified press release for GGOOB (in North Carolina); introduces “GGOOB resolution.”
Beginning of 1995	Roster of organizations that sponsor GGOOB modified to suggest a national focus; tobacco organizations no longer listed.
February 1995	US House of Representatives passes a moratorium on new federal regulation as part of the Republican Contract With America.
March 1995	GGOOB designates March as “Regulatory Revolt Month” and organizes rallies in 12 states. US Senate debates moratorium on new federal regulation (comparable to US House bill). OSHA hearings closed.
April 1995	Mongoven, Biscoe and Duchin writes follow-up memo regarding GGOOB to RJ Reynolds and proposes additional mobilization.
August 1995	Draft FDA rule announced; proposes restrictions on advertising to minors. OSHA follow-up hearings closed.
January 1996	OSHA comment period closed.
December 2001	OSHA withdraws proposed rule.