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Wednesday, October 28, 2015

Republican Super PACs Dominate Early Ad Spending

An article posted on Time.com yesterday looks at early ad spending here. Republicans have outspent the Dems by a significant margin, and Bush's "Right to Rise" superPAC aired about 45% (around 5300) of the ads in October (the "heaviest advertising month yet during the 2016 presidential campaign").


What's interesting:
"Only a small fraction of the ads run by outside groups backing one presidential candidate or another have been negative. Voters may not even notice that the sponsor of an ad touting a particular candidate isn’t the campaign itself.


Are Republican superPACs afraid to run attack ads because of what happened in 2012? Or will the ads take on a more aggressive tone closer to the Iowa caucuses?

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