Lynchburg College President Kenneth Garren was sipping wine at a reception before Virginia’s gubernatorial inauguration last year when he spotted a familiar face: Sen. Mark Warner.
Mr. Garren had known the senator for years and had met with the lawmaker’s daughter on campus when she was considering applying to the small Christian college. At the inauguration party, Mr. Garren says, he buttonholed the senator and urged him to oppose a plan from President Barack Obama to create a ratings system for colleges.
Mr. Warner (D., Va.) announced two months later that he opposed Mr. Obama’s plan, saying he had been persuaded by Mr. Garren and other Virginia college presidents. Scores of other members of Congress did the same, and this summer, Mr. Obama announced that he was backing off key elements. The Education Department released a searchable database about colleges in September, but left the ratings possibilities to others.
Colleges and universities have become one of the most effective lobbying forces in Washington, employing more lobbyists last year than any other industries except drug manufacturing and technology. There are colleges in every congressional district, and 1 in 40 U.S. workers draw a paycheck from a college or university.
Over the last two decades, the higher-education industry has beaten back dozens of government proposals to measure its successes and failures. It has killed efforts to tighten rules for accrediting schools, defeated a proposed requirement to divulge more information about graduation rates and eliminated funding for state agencies that could have closed bad schools. The proposals had support from both sides of the political aisle.