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Monday, November 2, 2015

Ted Cruz's silent super PACs

Today, Politico published an article titled "Cruz's silent super PACs a growing worry for campaign."  In this article, Shane Goldmacher reports on the minimal amount of TV time reserved by Cruz's super PACs.  Unlike other 2016 candidates who have one major super PAC supporting them, Cruz actually has four separate PACs that each have a form of "Keep the Promise" in their names.  Combined, these PACs have raised $38 million, which is the second highest of any presidential contender.  However, unlike other candidates' super PACs, Cruz's groups have only run one TV ad, which played during the Iowa-Iowa State football game in Sep.  Also, they have reserved no TV time, which may be problematic as ad rates are expected to rise substantially.

As we talked about in class, candidates are not allowed to communicate with super PACs, which is not to say that Cruz's campaign has not tried to send them signals.  Over the summer, his campaign posted hours of unedited, b-roll footage on Youtube that could be used by PACs for TV ads.  Unfortunately for Cruz and his team, this footage has not yet been utilized.



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