ABOUT THIS BLOG

I shall post videos, graphs, news stories, and other material. We shall use some of this material in class, and you may review the rest at your convenience. You will all receive invitations to post to the blog. I encourage you to use the blog in these ways:

· To post questions or comments;

· To follow up on class discussions;

· To post relevant news items or videos.

There are only two major limitations: no coarse language, and no derogatory comments about people at the Claremont Colleges.

The syllabus is at http://www1.cmc.edu/pages/faculty/JPitney/gov106-fall15.html

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Tuesday, February 5, 2008

Wal-Mart's Green Intentions

This is an article about Wal-Mart's efforts at going green.   It questions Wal-Mart's credibility in this crusade and highlights the tensions between what is good for business and what is good for the planet.  Is it a PR stunt? Again, Wal-Mart's high visibility comes into play.

2 comments:

bigchris1313 said...

The link you posted didn't quite make it. Let's see if I can get it in here...



My response is forthcoming.

bigchris1313 said...

A publicity stunt? You say that like it's a bad thing. I like to think of it as an important public relations story that shows Wal Mart's caring side.

Do I think it's real? Yes, but only if it turns out to be successful. They say they're going to invest some big money, and I think they will because they think such an investment will yield good money. Right now, they claim that X,Y, and Z environmental improvements will be profitable to the company. They'll try these improvements in hopes that they will see returns; however, if 5 years into this process the investments haven't proven their value, I would expect a "quiet," as the article put it, end to the Green Campaign. If it's not making any more money, they're not going to continue to do it.

My summary: greening will hopefully accomplish 2 goals for Wal Mart. 1) Actually cut costs. 2) Generate goodwill, or at least less ill will, towards the company among the general public. Both of these fulfill the ultimate company's social responsibility: greater profits. Actually saving the environment is just a positive externality.